<?php return unserialize('a:46:{s:2:"id";s:6:"231322";s:6:"source";N;s:4:"type";s:7:"Comment";s:6:"module";s:9:"resources";s:10:"project_id";s:2:"33";s:12:"milestone_id";N;s:9:"parent_id";s:6:"230662";s:11:"parent_type";s:6:"Ticket";s:4:"name";N;s:4:"body";s:5677:"<p>Dara </p><p> </p><p><span class="relative -mx-px rounded px-px transition-colors duration-100 ease-in-out">You’ve got it right—Adam Mosseri, the head of Instagram, has indeed confirmed that using the <strong>Edits</strong> app to create your Reels <strong>can result in a reach or view boost</strong>—at least for now—as Instagram is intentionally promoting content made through its own editing app. This aligns with the strategy to raise awareness and adoption of <strong>Instagram Edits</strong>, their built-in editing tool.</span> <span><span class="ms-1 inline-flex max-w-full items-center relative"><a href="https://www.instagram.com/reel/DNDs0yjs1U6/?utm_source=chatgpt.com" class="flex overflow-hidden rounded-xl px-2 font-medium transition-colors duration-150 ease-in-out"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between absolute"><span class="max-w-full grow truncate overflow-hidden text-center">Wikipedia</span><span class="-me-1 flex h-full items-center rounded-full px-1">+8</span></span><span class="flex h-4 w-full items-center justify-between"><span class="max-w-full grow truncate overflow-hidden text-center">Instagram</span><span class="-me-1 flex h-full items-center rounded-full px-1">+8</span></span><span class="flex h-4 w-full items-center justify-between absolute"><span class="max-w-full grow truncate overflow-hidden text-center">Instagram</span><span class="-me-1 flex h-full items-center rounded-full px-1">+8</span></span></span></a></span></span></p><h3>What That Means for You</h3><ul><li><p><span class="relative -mx-px rounded px-px transition-colors duration-100 ease-in-out"><strong>Edits-built Reels may earn a small algorithmic advantage</strong>, especially while the app remains a priority for Instagram’s promotional efforts.</span> <span><span class="ms-1 inline-flex max-w-full items-center relative"><a href="https://embedsocial.com/blog/instagram-new-features/?utm_source=chatgpt.com" class="flex overflow-hidden rounded-xl px-2 font-medium transition-colors duration-150 ease-in-out"><span class="relative start-0 bottom-0 flex h-full w-full items-center">EmbedSocial</span></a></span></span><span><span class="ms-1 inline-flex max-w-full items-center relative"><a href="https://www.instagram.com/reel/DNDs0yjs1U6/?utm_source=chatgpt.com" class="flex overflow-hidden rounded-xl px-2 font-medium transition-colors duration-150 ease-in-out"><span class="relative start-0 bottom-0 flex h-full w-full items-center">Instagram</span></a></span></span></p></li><li><p><span class="relative -mx-px rounded px-px transition-colors duration-100 ease-in-out">However, Mosseri advised <strong>not to lean solely on this tactic</strong> for long-term reach strategies. In one of his vlogs, he acknowledged that the boost is temporary—essentially a nudge to help users try the new app—but shouldn’t be your go-to tactic indefinitely.</span> <span><span class="ms-1 inline-flex max-w-full items-center relative"><a href="https://www.instagram.com/p/DM077mIJYtB/?utm_source=chatgpt.com" class="flex overflow-hidden rounded-xl px-2 font-medium transition-colors duration-150 ease-in-out"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between absolute"><span class="max-w-full grow truncate overflow-hidden text-center">Instagram</span><span class="-me-1 flex h-full items-center rounded-full px-1">+3</span></span><span class="flex h-4 w-full items-center justify-between"><span class="max-w-full grow truncate overflow-hidden text-center">Instagram</span><span class="-me-1 flex h-full items-center rounded-full px-1">+3</span></span><span class="flex h-4 w-full items-center justify-between absolute"><span class="max-w-full grow truncate overflow-hidden text-center">Instagram</span><span class="-me-1 flex h-full items-center rounded-full px-1">+3</span></span></span></a></span></span></p></li></ul><h3>Why This Matters</h3><p><span class="relative -mx-px rounded px-px transition-colors duration-100 ease-in-out">Instagram clearly wants creators to use <strong>Edits</strong>—which comes with features like AI tools, keyframes, voice enhancements, drafts, and analytics—to both streamline content creation and build usage of their native tool. Promoting Reels made with Edits is one way to do that.</span> <span><span class="ms-1 inline-flex max-w-full items-center relative"><a href="https://embedsocial.com/blog/instagram-new-features/?utm_source=chatgpt.com" class="flex overflow-hidden rounded-xl px-2 font-medium transition-colors duration-150 ease-in-out"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between"><span class="max-w-full grow truncate overflow-hidden text-center">EmbedSocial</span><span class="-me-1 flex h-full items-center rounded-full px-1">+2</span></span><span class="flex h-4 w-full items-center justify-between absolute"><span class="max-w-full grow truncate overflow-hidden text-center">Wikipedia</span><span class="-me-1 flex h-full items-center rounded-full px-1">+2</span></span></span></a></span></span></p><h3>So: Should You Use It?</h3><p>Yes, absolutely—especially for now. Not only can it help your content performance, but you’ll also be using a tool designed to integrate well with Instagram’s ecosystem and likely to continue getting feature updates.</p><p>Just remember: this is a <strong>tactical advantage</strong>, not a magic bullet. Quality content and engagement still rule the algorithm in the long run.</p><p> </p><p>—</p>";s:4:"tags";N;s:5:"state";s:1:"3";s:10:"visibility";s:1:"1";s:8:"priority";N;s:10:"created_on";s:19:"2025-08-16 13:30:44";s:13:"created_by_id";s:1:"4";s:15:"created_by_name";s:17:"ADMIN !! ADMIN !!";s:16:"created_by_email";s:21:"rightmobile@gmail.com";s:10:"updated_on";N;s:13:"updated_by_id";N;s:15:"updated_by_name";N;s:16:"updated_by_email";N;s:6:"due_on";N;s:12:"completed_on";N;s:15:"completed_by_id";N;s:17:"completed_by_name";N;s:18:"completed_by_email";N;s:14:"comments_count";N;s:8:"has_time";s:1:"0";s:9:"is_locked";N;s:15:"varchar_field_1";N;s:15:"varchar_field_2";N;s:15:"integer_field_1";N;s:15:"integer_field_2";N;s:13:"float_field_1";N;s:13:"float_field_2";N;s:12:"text_field_1";N;s:12:"text_field_2";N;s:12:"date_field_1";N;s:12:"date_field_2";N;s:16:"datetime_field_1";N;s:16:"datetime_field_2";N;s:15:"boolean_field_1";N;s:15:"boolean_field_2";N;s:8:"position";N;s:7:"version";s:1:"1";}') ?>