<?php return unserialize('a:46:{s:2:"id";s:6:"227549";s:6:"source";N;s:4:"type";s:6:"Ticket";s:6:"module";s:7:"tickets";s:10:"project_id";s:2:"33";s:12:"milestone_id";s:1:"0";s:9:"parent_id";s:1:"0";s:11:"parent_type";N;s:4:"name";s:19:"AIRA   HOOKS TO USE";s:4:"body";s:2453:"<p>https://www.youtube.com/watch?v=LmXpbP7dD48</p><p> </p><p><strong>Title:</strong> <em>How to Create Irresistible Hooks (and blow up your content)</em>
<strong>Summary:</strong></p><p>This video explains how to craft effective content hooks—those first few seconds that grab attention and prevent viewers from scrolling away. Hooks are essential for engagement, retention, and growth across platforms.</p><hr /><p><strong>Key Concepts:</strong></p><p><strong>1. Why Hooks Matter</strong></p><ul><li><p>Hooks are critical for grabbing attention quickly.</p></li><li><p>They help establish trust, relevance, and viewer curiosity.</p></li><li><p>Without a hook, viewers will scroll or click away immediately.</p></li></ul><p><strong>2. The Formula: Familiarity + Freshness</strong></p><ul><li><p>Start with something your audience already understands or relates to.</p></li><li><p>Then introduce a twist, insight, or unexpected angle.</p></li><li><p>Example:</p><ul><li><p>Basic: &quot;Most people think marketing is just about ads.&quot;</p></li><li><p>Stronger: &quot;Most people think marketing is just about ads—but here’s why that’s not true.&quot;</p></li></ul></li></ul><p><strong>3. Types of Hooks</strong></p><ul><li><p><strong>Context</strong> – Quickly set the scene or problem.</p></li><li><p><strong>Lean</strong> – Use concise, purposeful language.</p></li><li><p><strong>Scroll Stopper</strong> – Start with something surprising or bold.</p></li><li><p><strong>Interjection</strong> – Start with a punchy word or phrase: “Wait”, “Stop”, “This is why”.</p></li><li><p><strong>Contrarian</strong> – Say the opposite of what’s expected.</p></li><li><p><strong>Snackback</strong> – Tease an outcome: “...and here’s what happened next.”</p></li></ul><p><strong>4. Tips for Crafting Hooks</strong></p><ul><li><p>Get to the point fast—within the first 3 seconds.</p></li><li><p>Be clear, not clever—audience must immediately understand the value.</p></li><li><p>Use tension, mystery, or contrast to create curiosity.</p></li><li><p>Think from the viewer’s point of view: why should they care?</p></li></ul><hr /><p><strong>Takeaway:</strong>
 Great hooks combine something familiar with something new. They promise value quickly and give the viewer a reason to stay. Without a strong hook, even great content will be ignored.</p><p> </p><p>Let me know if you want hook examples for your videos.</p>";s:4:"tags";s:0:"";s:5:"state";s:1:"3";s:10:"visibility";s:1:"1";s:8:"priority";s:1:"0";s:10:"created_on";s:19:"2025-06-29 12:54:50";s:13:"created_by_id";s:1:"4";s:15:"created_by_name";s:17:"ADMIN !! ADMIN !!";s:16:"created_by_email";s:21:"rightmobile@gmail.com";s:10:"updated_on";s:19:"2025-09-08 14:15:41";s:13:"updated_by_id";s:1:"4";s:15:"updated_by_name";N;s:16:"updated_by_email";N;s:6:"due_on";N;s:12:"completed_on";s:19:"2025-09-08 14:15:41";s:15:"completed_by_id";s:1:"4";s:17:"completed_by_name";s:17:"ADMIN !! ADMIN !!";s:18:"completed_by_email";s:21:"rightmobile@gmail.com";s:14:"comments_count";s:2:"22";s:8:"has_time";s:1:"0";s:9:"is_locked";N;s:15:"varchar_field_1";N;s:15:"varchar_field_2";N;s:15:"integer_field_1";s:5:"12739";s:15:"integer_field_2";N;s:13:"float_field_1";N;s:13:"float_field_2";N;s:12:"text_field_1";N;s:12:"text_field_2";N;s:12:"date_field_1";N;s:12:"date_field_2";N;s:16:"datetime_field_1";N;s:16:"datetime_field_2";N;s:15:"boolean_field_1";N;s:15:"boolean_field_2";N;s:8:"position";s:2:"78";s:7:"version";s:3:"463";}') ?>